Helping Kids Succeed
Truly, Bridge to Success is a critical program, ensuring stop-gap support to families who otherwise would fall through the cracks left by our social support network.
Washington, DC Public Charter Schools
Wow! Thank you so much for getting Michael new glasses! He has been without glasses since June, and it has been difficult for him to read what was written on the blackboard which hindered his ability to fully participate in class. He is so excited to be able to see again! "Wow Look!" I can see all the signs!" Michael exclaimed as we drove back to school. He called out every store, food chain and landmark from Laurel to Landover. Many Thanks!
Prince Georges County Public Schools
The students at the elementary school were so surprised to receive the new jeans from Neediest Kids. The girls' faces lit up with excitement when they found out that the jeans were a donation and that they could have two pairs each. They were appreciative and thankful for the donation.
Washington, DC Public Schools
History
Neediest Kids was founded in 1972 by the leadership at WMAL Channel 7. Tom Cookerly, the General Manager at the time, recognized that some needy students were struggling in school because they were doing without the basics. Tom Cookerly believed that the station and the viewership could make a difference. They began modestly by sponsoring clothing and coat drives to benefit students in the D.C., Prince George’s County and City of Alexandria school systems.
Now celebrating its 40th Anniversary, Neediest Kids partners with ten local school districts, serving more than 21,000 low-income students annually.






